Fugly

Fugly is Dispergo Vaping's three part house line, and the name is the only self deprecating thing about it. Each range under it was given its own flavour brief, which is why the Fugly shelf reads less like one catalogue and more like three separate ideas out of the same Oxfordshire mixing room.

Fugly But Fruity came first and handles the fruit, multi-fruit blends that run from the straightforward Blackcurrant & Cherry to Blue Raspberry, Rhubarb & Lychee. Fugly But Sweet followed as the dessert range, where Caramel Blondie, Yum Yum and Dark Fruits Eat 'n' Mess between them cover fudge, doughnut and Eton mess. Fugly But Cool was the third, taking juicy fruit and running a cooling agent through it without letting it turn into menthol.

What the three share is build. Fugly is mostly a 100ml shortfill line at 70VG/30PG aimed at sub-ohm tanks, with a handful of flavours also bottled as 10ml nicotine salts for pods, and every recipe is developed in house by Dispergo rather than bought in. For a range that goes out of its way to look scruffy, the mixing is unusually fussy.