Top 5 Best E-Liquid Flavour Profiles, Ranked By Popularity

If you're new to vaping, choosing E-Liquid flavours from the thousands of options can be daunting. Here, we've ranked the top 5 E-Liquid flavour profiles by popularity, based on statistics gathered by researchers, plus the best-selling vaping products in each flavour profile!

From ASH's 2023 report, plus reports from other research agencies, we've gathered the most popular E-Liquid flavour profiles and highlighted our best-selling products in each profile.

Among adults in Great Britain, the top 3 flavour profiles were:

1. Fruit (47%)
2. Menthol/mint (17%)
3. Tobacco (12%)

But "fruit" is such a broad category, with subgenres like tropical fruits, citrus, berries, melons, the list goes on. Where one fruit lover might salivate at the thought of a strawberry vape, another might prefer apple flavours.

So, we've done a deep-dive into our customers' favourite products and found the very best and most popular E-Liquid flavour profiles to showcase here. We've varied our product recommendations to include nic salts and shortfills to ensure that every vaper can find something suited to their taste, experience level, and vape kit!

Without further ado, let's get into the results!

Top 5 Most Popular E-Liquid Flavour Profiles

We've compiled this list based on customer sales data, industry research, and in-house taste testing. Each flavour profile showcases three of our best-selling products that keep customers coming back for more.

1. Tropical Fruit

The most popular E-Liquid flavour profiles, by far, are fruit flavours. A whopping 47% of respondents preferred fruit flavours in 2023 over everything else, and we totally understand why.

Tropical fruit E-Liquids, in particular, are one of the most popular flavour profiles among our customers. In fact, in all major categories, nic salts, 10ml freebase E-Liquids, and shortfills, the most popular product is a tropical fruit flavour.

Maybe it's the dreary UK weather, the desire for warmer summers and sunnier days, or maybe British vapers simply love pineapples, but one thing's for sure: UK vapers absolutely love exotic tropical blends.

2. Berries

Berries shouldn’t fall under the “fruit” umbrella, in my opinion, some vapers will only vape berry E-Liquids. It’s a rich, juicy, and deep E-Liquid flavour profile encompassing the likes of blue raspberry, strawberry, blueberry, and more.

Regardless, berries are one of the most popular choices among UK vapers, with several of the most popular combinations being berry-centric, like blueberry sour raspberry, blue razz lemonade, and mixed berries, to name a few.

There’s also the legendary Heisenberg E-Liquid flavour profile, combining mixed berries with menthol and a hint of aniseed. No matter which berry you prefer, there’s a berry vape out there for you.

3. Menthol & Mint

After the menthol cigarette ban, the vape industry saw a boom in exclusive menthol flavours showcasing the refreshing power of a minty vape over those mint-flavoured cancer sticks.

Nowadays, almost all E-Liquids contain a flavouring called “ice,” which adds a hint of cooling without any actual mint flavour. But menthol and mint vapes, in contrast, actually highlight the taste of mint with that added cooling sensation.

In the ASH 2023 survey, 17% of respondents reported favouring mint and menthol E-Liquid flavour profiles. If you love a bit of minty freshness, you’ll love the menthol flavour profile.

4. Citrus Fruits

While not everyone’s first choice, citrus E-Liquids have become increasingly popular in the last year or so as that added “ice” flavouring has become more prevalent.

When balanced with the right amount of sweetener and cooling notes, the zesty zing of lemon, lime, orange, and other citrus fruits makes for an exceptionally refreshing vape.

The most popular citrus flavour combo, by far, is lemon and lime, while other combinations like mojito flavours, sweet orange blends, and lemon dessert fusions are also hugely popular. If you haven’t tried a lemon pastry vape, you’re missing out.

5. Tobacco

Tobacco E-Liquids were once the most popular flavour profile, preferred by 38% of UK vapers when ASH polled them in 2015. Today, they’re preferred by 12% of British vapers, but those who use tobacco vapes tend to only use tobacco vapes.

In the early days of vaping, the emphasis was on creating the most authentic-tasting tobacco flavours. However, as vaping grew, research emerged showing that tobacco vapes were less effective in helping smokers quit compared to other flavoured vapes.

Nowadays, you’re more likely to find sweeter tobacco flavours blended with cream or coffee than a straight, unsweetened tobacco vape. It’s still a very popular flavour profile among our customers, especially for those transitioning from smoking.

Summary

No matter what you’re into, even if it’s not on this list, we stock something for everyone here at Vape Green. With thousands of available E-Liquid flavours from hundreds of different brands, you’re spoiled for choice.

While the most popular E-Liquid flavour profiles might be fruit, menthol, and tobacco, there are plenty of fans of beverage flavours like lemonade and candy flavours like bubble gum!

We’ll keep this list updated as new flavours hit our shelves and customer preferences evolve. If you’ve tried any of these products, let us know what you think!

Not sure which E-Liquid type is right for you? Check out our handy Beginner’s Guide to Vape Juice!