Doozy

Doozy is a family-run e-liquid brand based in West Yorkshire, producing all of its ranges in-house since 2015. The lineup spans 47 products across nic salts, shortfill e-liquids, and the Doozy Temptations sub-range — a dessert-focused collection featuring flavours like Ice Cream Cake and Cream Tobacco that sit apart from the fruit-heavy mainstream.

All Doozy liquids use pharmaceutical-grade nicotine and are TPD-compliant, with nic salts in a 50/50 blend and shortfills at 70/30 VG/PG. The brand won Best Overall E-Liquid at the 2021 UK Ecig Store awards, which says more about consistency than any product description could.