JAKD

JAKD is the nic salt spin-off from Jack Rabbit Vapes, a small Oxford-based brand that built a following with its dessert and fruit shortfills. The JAKD range takes the most popular Jack Rabbit flavours — Custard Doughnut, Redcurrant Grape and Cherry, Strawberry Cream — and reformulates them as double-concentrated nic salts in a 50/50 VG/PG blend.

The double concentration is the key difference. Where most bar-style nic salts aim for a light, easy flavour, JAKD pushes the intensity closer to what a shortfill delivers, just in a 10ml MTL format. It is a niche approach — five products rather than fifty — and it works best for vapers who find standard nic salts too muted.