Ruthless

Ruthless has been making e-liquids in Southern California since 2011 — one of the oldest brands in an industry where most companies launched after 2015. The company manufactures in an ISO 7 clean room and distributes across more than 80 countries, and it sits behind several other brands including Loaded E-Liquid and The Breakfast Club. In the American vaping scene, flavours like Ez Duz It, Grape Drank, and Swamp Thang helped define what a premium US e-liquid tasted like.

At VapeGreen, the Ruthless range is focused on their On Ice nic salt line — 16 products built around fruit and menthol combinations, with Jewel Mint On Ice and Maui Pineapple Juice On Ice leading orders. The cooling element runs through the entire UK selection, so if you prefer your fruit without ice, this is not the range for you. But if menthol-forward fruit salts from a brand with genuine pedigree appeal to you, Ruthless is one of the longer-running names you will find at any online vape shop.